Facts & Figures 2017

Show Review 2017

ICE Europe 2017

The 10th edition of ICE Europe was held from 21–23 March 2017 at the Munich Trade Fair Centre in Germany.

Once again, ICE Europe was a magnet for converting specialists from all over the world. A total of 6,850 visitors from 70 countries attended the show. With 429 exhibitors from 28 countries, covering a net exhibition space of 11,000m2, ICE Europe 2017 remained unchanged with respect to size compared to the previous show.

With its high degree in international attendance, the 10th edition of the leading international exhibition for paper, film and foil converting reflected the importance of global business contacts for the converting industry: 45% of exhibitors and 49% of visitors were from outside Germany; an all-time record in international attendance.

The biggest exhibitor countries after Germany were Italy, Great Britain, Switzerland, the USA, France and the Netherlands. Top ten visitor countries were Germany, Italy, Austria, Poland, Switzerland, Great Britain, France, Spain, the Czech Republic and the Netherlands.

The visitor analysis shows that visitors mainly belonged to the following industry sectors: packaging, plastics, printing, paper, engineering, textiles/nonwovens, chemicals and automotive.

ICE Europe 2019 will take place from 12 - 14 March 2019 at the Munich Trade Fair Centre.

Key Facts ICE Europe 2017

  • 429 exhibitors from 28 countries
  • 6,850 trade visitors from 70 countries
  • 11,000m² net exhibition space

Exhibitor Origin

55% Germany, 37% Europe (excluding Germany), 8% Rest of the World

Top Exhibitor Countries

  • Germany
  • Italy
  • Great Britain
  • Switzerland
  • USA
  • France
  • Netherlands
  • China
  • Denmark
  • Spain

Top 5 Reasons for Exhibiting

  • Win new customers
  • Foster relationships with regular customers
  • Public Relations
  • Expand and open up new markets
  • Launch a new product

Exhibitor Feedback

93% of exhibitors fully or partially achieved their aims

Key Facts ICE Europe 2017

  • 429 exhibitors from 28 countries
  • 6,850 trade visitors from 70 countries
  • 11,000m² net exhibition space

Visitor Origin

53% Germany, 46% Europe (excluding Germany) , 1% Rest of the world

Top Ten Visitor Countries (excluding Germany)

  • Italy
  • Austria
  • Poland
  • Switzerland
  • France
  • Great Britain
  • Spain
  • Netherlands
  • Czech Republic
  • Turkey

Main Areas of Interest (in order of priority)

  • Coating / Laminating
  • Slitting / Rewinding
  • Accessories
  • Flexographic / Rotogravure Printing
  • Control, Test & Measurement
  • Materials
  • Drying / Curing
  • Finishing
  • Toll Coating / Converting / Slitting
  • (Pre)Treatment

Decision-making capacity

80% of visitors influence or make purchasing decisions

Exhibitor Statements

ICE Europe is an integral part of our marketing strategy. The show provides an important forum to engage with our current and prospective customers and to share our latest developments with them.
Phil Nichols, Marketing & Communications Manager Atlas Converting Equipment Ltd

For us, ICE Europe is the key exhibition in the converting industry. There is no other event where we can reach so many potential customers within three days.
Vladimir Arnstein, Sales Manager Dr. Schenk GmbH Industriemesstechnik

ICE Europe is the perfect event and the platform in the converting industry for positioning as well as to present new innovations, exchange experience and maintain customer relationships.
Dirk Schröder, Sales Manager Erhardt+Leimer GmbH

The high number of visitors to our stand at ICE Europe illustrated the wide interest in BST eltromat products. The conversations with our visitors and customers have improved our business relationships and inspired new cooperation possibilities.
Anne-Laureen Lauven, Marketing Manager BST eltromat International

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